BANGALORE, INDIA: 80 percent of Asia Pacific (APAC) IT executives report lost sales due to poor website performance stating that customers wait only three seconds for a website to load, reveals a survey by Internet Performance company, Dyn.

“Our study finds that most retailers and eCommerce companies recognize Internet Performance issues, because they can tie bad customer experiences back to lost revenue,” said Martin Ryan, Managing Director, Dyn.

“Online and mobile shopping is on the rise around the world, meaning more opportunity for revenue growth for retailers and eCommerce companies that meet consumer needs and expectations,” said Jim Cowie, Chief Scientist, Dyn. “This means ensuring traffic takes the most efficient route possible is more important than ever before.”

Another survey conducted by Dyn revealed that in the past 12 months, 67 percent of consumers surveyed have shopped online with retailers located in other countries, and if it were faster and easier, 85 percent of consumers would consider doing it more often. This means it’s increasingly important to create a consistent and speedy customer experience regardless of location.

While 95 percent of IT executives surveyed understand that slow websites are resulting in lost sales and 77 percent agree that location affects the quality of a user’s experience, it appears that executives are at a loss for how to solve service issues.

Managed DNS solutions are used by less than one-third of companies. Additionally, only 31 percent monitor the end-user experience for shopping apps and less than half have analytics that monitor the path from the data center to customers, for issues like latency.

Courtesy: www.ciol.com

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